Distribution Channel Strategy is one of the key trends that will shape and define the insurance industry in the coming years:

Offering integrated financial services is key to driving growth, especially in mature markets. But integration goes beyond cross-selling. Today, customers are looking for innovative solutions addressing their specific needs and being offered via the channel of their choice.

As consumers become savvier there will be a proliferation of direct channels. The phenomenal explosion of online communities is a reflection of how the digital era has become such an integral part of everyday life. Insurance companies need to position themselves accordingly. The efficiency of the operational platform including organisational structure, IT system and human resource policy increasingly determines the competitive position of insurance companies.

The future belongs to companies that see these trends and adapt rapidly to changing customer demands.